WELCOME OUR JULY GUEST - FASHION DESIGNER, STUART TREVOR
We are very excited to introduce our July guest blogger, Stuart Trevor, who has truly set his mark on British fashion and design! Not only was he the head of design at REISS for 8 years, but he is also the man who founded All Saints!
These days Stuart is in the middle of launching his latest collection ‘Immortal’ which was launched last week at Tranoï during Paris Fashion Week.
How we met
THE 4 OF US met Stuart at The UK Blog Awards back in April, where he was one of the judges in the Fashion & Beauty category. If you’ve been following our blog, you might have seen that we actually won this category, so we are very thankful to Stuart for choosing our blog.
As the meeting at the awards ended up being super brief, due to a hectic night with a packed program on stage, we didn’t get the chance to speak much. However, we connected online later on, where we decided to have Stuart as our July guest. We are thrilled!
A BIT MORE ABOUT STUART AND HIS CAREER
Stuart Trevor started his career working for REISS where he became Head of Design & Buying in his early 20s after winning the Smirnoff Fashion Award at The Royal Albert Hall at only 19 years old.
He became David Reiss’s right-hand man and launched the brands first ever REISS own label collection. Until this point, the stores were a multi-brand independent chain, and they were in serious trouble.
Stuart turned the company from insolvency/administration to a highly profitable business through switching the company from buying in from other designers like Armani and Cerruti, designing a complete collection under the REISS label, dramatically increasing the margins, profitability and the sell through with innovative products no one else was doing. By the time he left the company to set up his own label, All Saints and REISS had a turnover of £51 million!
Stuart shared this comment below, about his time working for David Reiss for Drapers when they awarded Davis the lifetime achievement award in 2017:
‘I have the fondest memories of working with David Reiss, although it wasn't easy, his drive, ambition and hands-on approach have surely given me the determination to succeed in everything I do throughout my life - David, I love you x’
Age 28 Stuart founded All Saints (not intending to put more pressure on us millenniums here, but that’s very impressive right?). Less than a year later he launched the first ‘complete look’ menswear collection at Nouvelle Espace in Paris in Feb 1995. During this launch, he wrote £1.2 Million worth of orders with over a 100 of the best retailers in the world, including Selfridges, Harvey Nichols, Barneys New York, Fred Segal La, and Ships/Beams Japan.
All Saints opened their very first stand-alone store in 1997 on Fouberts Place in Carnaby Street and launched their first women’s collection in 1998 in collaboration with Kait Bolongaro.
Before Stuart sold All Saints in 2006, he had opened 15 stores, including Glasgow, Leeds, Manchester, Kings Road, Bluewater, Long Acre Covent Garden, Market Place (behind Oxford Circus) and the flagship store Jack's Place in Spitalfields.
He trained, lead and motivated a team of Managers, Merchandisers, Assistants, Designers, Retailers, Stylists and the sales teams, ultimately producing £12.7 Million turnover with £2.7 Million profit. Not to mentioned creating the brand concept, designed the collection, the interiors, the accessories and the footwear.
So that was a lot of facts about All Saints, but part of what Stuart will be sharing with us here on the blog is some inside stories about how and why he started All Saints. Also why he chose the name, and how the concept came about. So, make sure to keep visiting our page and keep an eye out for Stuart's upcoming blog entries! :)
Shortly after selling All Saints, Stuart Trevor founded Bolongaro Trevor in collaboration with Kait Bolongaro - a complete men's and womenswear collection.
Inspired by their Great British history and heritage, Bolongaro Trevor first looked to their vintage clothing collection, amassed over 20 years, for inspiration. Military clothing influences were prevalent that produced a slick, clean, contemporary collection of post-punk inspired, classic clothing. Before selling the company in 2016 they opened and operated 8 retail stores as well as a hugely successful online store.
‘We endeavour to create an alternative world where cool meets commercial - inspired by the greatest bands, rock stars, poets, artists, architects, designers and Entrepreneurs
We believe in people that would rather starve than follow the crowd - yet it’s so important that we remain grounded and insecure!’
Bolongaro Trevor dressed virtually every British rock band and pop star including The Who for the Superbowl & The Olympics closing ceremony, Depeche Mode, Kasabian, Kings of Leon, Snow Patrol, Placebo and models such as Daisy Lowe, Agyness Deyne and Kate Moss
As mentioned at the beginning of this post, Stuart is currently launching his incredible new label ‘Immortal’ together with his business partner, celebrity stylist/costume designer Andy Blake and Oscar-winning film producer Maggie Monteith.
“The best collection I’ve ever designed! Watch this space!”
We will hear more about this from Stuart during his time with us, and we can’t wait to share his posts!
Welcome to THE4OFUS.CO.UK Stuart :)
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