FEMALE NARRATIVES X JAMES LAKELAND

Here I am photographed for the second time by the lovely and very talented Sabrina Cichy. Sabrina is a German photographer from the Female Narrative collective, who also lives in London. I have to admit that those single shots of me are now some of my new favourites to date. I personally believe that the connection between the model and the photographer is extremely important and an essential part of taking great images, especially if they are intimate in style.

Sabrina is one of those photographers I would like to work with literally every week. She just makes it so easy to be your true self in front of her camera and captures just the right moments through her lens.

I already worked for James Lakeland a few months ago along with some other girls from the collective, but this time it was a bit different to the usual e-commerce shoot in studio. We swopped the studio for the streets of Marylebone to create content for their social media platforms and it really helped create a strong atmosphere for the shoot. 

This campaign is kind of similar to the social media campaign they created for AG Jeans USA, which I was also involved with. You find this post about AG Jeans here.

BRIEF

Create a social media campaign for James Lakeland to show how their clothes can be styled by cool, young girls. 

NARRATIVE

The Female Narratives girls have worked with James Lakeland on their e-com (they have booked 4 FN girls already) and FN found that despite their mature brand identity there were some great quality clothes that FN - girls would love to wear.

This inspired FN to collaborate on a social media campaign to show how these pieces FN - girls liked could be worn and get them beautiful, editorial like, imagery to show that women in their 20s could also shop at James Lakeland

THE WALKING POSE...

This white romantic dreamy number was one of my favourite looks, it's so me - as I often wear white dresses or romantic blouses and a pop of colour to give it a bit of a twist. How cool are those rainbow shoes by Valentino! If you're also a fan of white lace dresses like this one above then look no longer and buy it on Sale here. :) xx Annabell 

WHITE DREAM...

MOMENTS THROUGH SABRINA'S LENS

DREAMY LACE DETAILS

SUMMER VIBES AROUND MARYLEBONE

FEMALES

Sabrina Cichy - Photographer + Art Director 

Amy Lafayette - Styling 

Lucinda Worth - Make-up artist  

Tijana Tamburic - Talent + Producer 

Franzi Klein - Model

Fola Evans-Akingbola - Model

Annabell Ratter - Model

Lillie Bernie - Model

GIRL GANG