SARA IN FAIRY TALE TVC FOR PROVOKE, TOUCH OF SILVER

For this post, we are throwing it back a couple of years to when I (Sara) got to spend my day at work in a fairy tale world. The job was for Provoke's purple shampoo called Touch of Silver, and we were filming their very first TV commercial for this product. Apparently, this advert is still being shown from time to time here in the UK, as well as in Australia and Belgium as far as I’m aware. Only reason I know this is because I keep getting messages from friends that I popped up on their TV screen. Guess it is quite fun that they are still using it :)

We shot the commercial over in West London, where they had turned the whole studio into this colourful fairy tale forest. Half of the set was yellow, and the other side was purple and sparkly. In the middle of the set there was a fountain – the purple shampoo fountain of course! The idea of the ad was that I, a sad girl with yellow brassy hair, would go through a magic purple waterfall and come out the other end with bright blonde hair (and very happy of course). We started filming the second half of the commercial, and worked our way backwards. This was so that my hair would be nice and clean for the ‘bright blonde’ shots, before adding lots of yellow colour to it. Pretty obvious that it needed to be done in this order I guess…

BRASSY YELLOW

BRIGHT BLONDE

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It was a long day, but so much fun! I also think it was my very first TV commercial job. By now I have done a few more, but I still think it is great when I get to work with moving image as this is quite different to when working with still photography. The Touch of Silver advert is definitely one of my favourite jobs, but who wouldn’t love to spend their day working on a set like this! :)  

 

THE TV COMMERCIAL

BEHIND THE SCENES

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