The inspiration for the new Headmasters What’s your Colour Tribe service came from a need to start colour conversations in salon. I really wanted to look at helping clients identify with their stylist and help them to understand exactly what they want from their colour appointment. Some clients know and understand exactly what suits them and what to ask for but often I've found that clients find it hard to communicate exactly what they would like or aren't familiar with all the techniques we offer so are apprehensive to try or ask for something new. To help make it easier for our clients, I worked closely with Headmasters PR & Marketing team and came up with 3 Colour Tribes;
COLOUR CONVINCE ME
Colour Convince Me – You are sort of happy with your colour but you’re still searching for the one.
Colour Courageous – You are up for anything; you love changing up your look and get excited about new colour trends.
Colour Confident – You know what suits you and just want to make the most of it.
It’s so important to get stylists and clients talking colour, as even a small change can make a huge difference and ultimately increase the client’s confidence which is what Headmasters is all about. In salon we have created a quiz for clients to take to help their stylist identify what tribe they fall into and to get more of an insight into their clients personality and see how far they are willing to change their look.
BEHIND THE SCENES
I absolutely loved working with THE 4O FUS girls on this campaign. They were as passionate about hair and beauty as I was, and totally up for any suggestions I gave them about their hair colour. I'm so happy with the results and think they look awesome! Each look shows their individual colour personality.